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"His Master's Voice" This is a vintage advertisement for the Victor Talking Machine Co. featuring their iconic trademark, "His Master's Voice". The image depicts Nipper the dog listening to a wind-up gramophone horn.Items like this ad are often reproduced as metal signs, magnets, or posters for collectors. The trademark was originally painted by Francis Barraud in 1898. This particular green-tinted ad variant appeared in national print publications, such as the November 1920 issues of The Saturday Evening Post. Transform your space with lighting that captures the same timeless charm as vintage icons like "His Master's Voice". Whether you're drawn to...

  "We Can Do It!" poster This iconic "We Can Do It!" poster was created by J. Howard Miller in 1943 for Westinghouse Electric to boost worker morale during World War II. The image, featuring a woman in a red bandana and blue work shirt with her fist raised, has since become a global symbol of feminism, empowerment, and resilience. The poster's enduring appeal lies in its bold composition and universal message. The vibrant colour palette—primary reds, blues, and yellows—combined with the confident pose of the figure, creates an instantly recognisable visual that transcends its original wartime context. Today, it...

Reduce your lighting costs by up to 90% by switching to LEDs, utilizing smart controls like motion sensors and dimmers, and making the most of natural daylight. These simple, highly effective habits and upgrades will immediately lower your electricity bill 1. Upgrade to LEDs Switch to LEDs: Replace old incandescent and halogen bulbs with LEDs. They use up to 90% less electricity and last up to 20 to 25 times longer. Integrated fittings: Consider replacing entire light fixtures with integrated LED fittings, which last for decades and reduce future waste. Check the lumens: When shopping, ignore old wattage measurements. Instead,...

About it"s a light it's a light is a UK-based vintage and mid-century lighting specialist dedicated to sourcing and curating one-of-a-kind pieces that bring character and warmth to any space. We believe that lighting is more than functional—it's a statement, a story, and a reflection of personal style. Our collection spans decades of design excellence, from iconic mid-century modern fixtures to rare vintage finds that have been carefully restored and preserved. Each piece in our inventory is selected for its craftsmanship, design integrity, and ability to transform a room. Whether you're furnishing a period home, seeking a statement piece for...

The table below shows how traditional incandescent wattages compare to modern LED and CFL lumen outputs, helping you choose the right brightness for any room: Have you ever bought a low energy light bulb and were disappointed by the level of brightness it gave out? You may have bought a bulb with too small a lumen value.  Lumens are a measure of how bright a bulb is. With traditional bulbs, we used watts to figure out the brightness of a bulb. However, watts measure power consumption rather than brightness. Energy saving light bulbs use fewer watts, so it’s best to...