Beer maker Grupo Modelo is trailing an environmentally-friendly, interlocking beer can design that could eliminate the need for plastic pack rings.
Each can has a thread on the top and bottom so that the top of one be screwed into the bottom of another. Corona believes that this design is strong enough to hold up to 10 cans in a single column.
Plastic pack rings, referred to in the industry as hi-cones or yokes, are circular plastic rings that hold together multi-packs of canned drinks, like a six-packs of beers for example.
This new innovation is called a “fit pack” and it's a collaboration between the maker of Corona and Chicago-based advertising company Leo Burnett. The design won a Bronze Lion award recently at the Cannes Lions International Festival of Creativity in France. Read More
Scott Snowden June 2019