"We Can Do It!" poster
This iconic "We Can Do It!" poster was created by J. Howard Miller in 1943 for Westinghouse Electric to boost worker morale during World War II. The image, featuring a woman in a red bandana and blue work shirt with her fist raised, has since become a global symbol of feminism, empowerment, and resilience.
The poster's enduring appeal lies in its bold composition and universal message. The vibrant colour palette—primary reds, blues, and yellows—combined with the confident pose of the figure, creates an instantly recognisable visual that transcends its original wartime context. Today, it appears on everything from t-shirts to home décor, making it one of the most reproduced images of the twentieth century.
Whether you're drawn to the poster's feminist symbolism, its striking Art Deco design, or its timeless message of determination, it remains a powerful statement piece for any space. At it's a light, we celebrate bold, unconventional design that inspires—much like this legendary image.
Explore our collection of vintage and mid-century lighting fixtures that share the same spirit of innovation and distinctive style. From statement pendant lights to sculptural floor lamps, each piece in our range tells its own story of craftsmanship and character. Browse our full selection today and find the perfect fixture to complement your home's personality.